Showing posts with label Book MLM. Show all posts
Showing posts with label Book MLM. Show all posts

Tuesday, November 17, 2020

An Honest Usborne Book Review


I first came across Usborne books when one of my friends asked if I would go to an Usborne book party that she was a virtual host for.

Before that, most books companies that I was aware of were the big publishing houses that filled big book stores, used bookstores, and school book fairs alike. 

I do not need an excuse to buy children's books because we read books throughout the day. I quickly picked out some books that were interactive and accessible for my child at the time. 

I received the books and we have enjoyed many evenings touching textured pages and lifting flaps.

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The books vary in subject, targeted age range, and quality. The prices reflect this. 

The touchy-feely book that I own is an amazing quality with thick pages. The illustrations that accessible to babies who may not be able to see in full colors. And I appreciate that it was made for babies instead of the adults.

I want to be very honest when I say that the illustrations are not unique works of art exactly. The artwork is made to stand up to repeated wear and tear though. And that is most important to me right now. This might be a skewed view since I did not get any thematically intricate books like a fairy tale.

The drawback to these books is that they do thrive in an MLM structure. The MLM business structure makes me wary. And I will tell you why. Usborne books are everywhere online, in big box stores, and at virtual MLM parties. I feel like all of these platforms compete with one another and I genuinely feel like the "book people" should get a fraction of all generic online sales since they are the ones doing the majority of detailed marketing. 

Even as I write this, there is a list of books that I want to get and I also have a "maybe" future list depending on what my kids get into as they get older. 

All that said, I have heard some concerns and a bit of conflict from independent authors and illustrators who find that these books can overwhelm regional small business fairs to the point that it is harder for local authors to compete at the very events that were essentially designed for them. So knowing this, I hope that anyone reading this article spends additional effort sleuthing online for local authors and independent authors in addition to these wonderful books.

In particular, I think it is important to shop for books where illustrations jump of the pages, especially in this day and age where parents are discouraged from taking their children to museums. I think that illustrators are amazing and it is important to seek books that support illustrators. Also, I feel it is important to ensure that my bookshelf includes books with characters that look like my child as well as characters who that do not look like my child. 


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